Webinar
Webinar
Webinar
Empower Your Franchise: Unlocking the Potential of Localised Marketing
Jul 16, 2025
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Siobhan Percy
Think National, Act Local: The Power of Personalised Marketing Experiences
On-demand webinar with Siobhan Percy, Head of Marketing at XplorerGroup (ComputerXplorers)
Overview
In today’s competitive children’s activity and franchise market, standing out means connecting with your community in ways that feel personal and authentic. This exclusive Pebble webinar explores how to “Think National, Act Local” – blending the reach and resources of your brand with the tailored approach that drives loyalty and bookings at a local level.
Led by Siobhan Percy, Head of Marketing at XplorerGroup, you’ll discover the strategies, channels, and real-world examples that turn local marketing into a growth engine for your business.
What You’ll Learn
The franchisor’s role in local marketing – how head office can equip franchisees with the tools, brand assets, and guidance to succeed.
Why personalisation matters – the data behind why tailored messaging increases engagement, click-through rates, and conversions.
The most effective local channels – from social media and email to events and local SEO, and how to make them work together.
Website localisation tips – practical steps for creating location-specific landing pages that improve search visibility and attract the right audience.
Driving community engagement – how authentic connections lead to word-of-mouth promotion and repeat bookings.
Case studies & campaigns – see how initiatives like British Science Week delivered measurable results for local branches.
Why Watch?
For franchise owners – discover how to create consistent brand experiences while giving your local teams the freedom to shine.
For activity providers – learn how to adapt national marketing strategies to your unique local audience.
For marketers – get practical, proven tactics that improve local reach, build trust, and grow bookings.
Think National, Act Local: The Power of Personalised Marketing Experiences
On-demand webinar with Siobhan Percy, Head of Marketing at XplorerGroup (ComputerXplorers)
Overview
In today’s competitive children’s activity and franchise market, standing out means connecting with your community in ways that feel personal and authentic. This exclusive Pebble webinar explores how to “Think National, Act Local” – blending the reach and resources of your brand with the tailored approach that drives loyalty and bookings at a local level.
Led by Siobhan Percy, Head of Marketing at XplorerGroup, you’ll discover the strategies, channels, and real-world examples that turn local marketing into a growth engine for your business.
What You’ll Learn
The franchisor’s role in local marketing – how head office can equip franchisees with the tools, brand assets, and guidance to succeed.
Why personalisation matters – the data behind why tailored messaging increases engagement, click-through rates, and conversions.
The most effective local channels – from social media and email to events and local SEO, and how to make them work together.
Website localisation tips – practical steps for creating location-specific landing pages that improve search visibility and attract the right audience.
Driving community engagement – how authentic connections lead to word-of-mouth promotion and repeat bookings.
Case studies & campaigns – see how initiatives like British Science Week delivered measurable results for local branches.
Why Watch?
For franchise owners – discover how to create consistent brand experiences while giving your local teams the freedom to shine.
For activity providers – learn how to adapt national marketing strategies to your unique local audience.
For marketers – get practical, proven tactics that improve local reach, build trust, and grow bookings.
Think National, Act Local: The Power of Personalised Marketing Experiences
On-demand webinar with Siobhan Percy, Head of Marketing at XplorerGroup (ComputerXplorers)
Overview
In today’s competitive children’s activity and franchise market, standing out means connecting with your community in ways that feel personal and authentic. This exclusive Pebble webinar explores how to “Think National, Act Local” – blending the reach and resources of your brand with the tailored approach that drives loyalty and bookings at a local level.
Led by Siobhan Percy, Head of Marketing at XplorerGroup, you’ll discover the strategies, channels, and real-world examples that turn local marketing into a growth engine for your business.
What You’ll Learn
The franchisor’s role in local marketing – how head office can equip franchisees with the tools, brand assets, and guidance to succeed.
Why personalisation matters – the data behind why tailored messaging increases engagement, click-through rates, and conversions.
The most effective local channels – from social media and email to events and local SEO, and how to make them work together.
Website localisation tips – practical steps for creating location-specific landing pages that improve search visibility and attract the right audience.
Driving community engagement – how authentic connections lead to word-of-mouth promotion and repeat bookings.
Case studies & campaigns – see how initiatives like British Science Week delivered measurable results for local branches.
Why Watch?
For franchise owners – discover how to create consistent brand experiences while giving your local teams the freedom to shine.
For activity providers – learn how to adapt national marketing strategies to your unique local audience.
For marketers – get practical, proven tactics that improve local reach, build trust, and grow bookings.
