Children's Activity Provider Resources

Insights, tips, and tools to help you grow and improve your children's activities business and get new customers.

Digital Marketing

Activity Guide

Pebble News

Are you considering expanding your business through franchising in the UK? It's really common that providers in this sector look at it as a way to grow and it’s a significant step that offers potential for growth and profitability, but it also requires careful planning and consideration. Franchising can be a mutually beneficial arrangement for both the franchisor (the business owner) and franchisees (those who buy into the business), but it's essential to understand the complexities involved. Here are some key considerations to keep in mind when franchising your business in the UK based on 30 years in this sector, 22 of it in franchising and the last 13 years helping businesses in this sector grow and in the process working with nearly one hundred franchisors at various stages of their business on a variety of different types of projects.

Digital Marketing

Activity Guide

Pebble News

As anyone who’s ever worked with children or has their own children will know, with kids around you never know what might happen! As a class instructor or organiser people will look to you for advice on what to do in an emergency so it’s vitally important to have the skills, knowledge, and confidence to know how to act quickly, appropriately and efficiently in the event of an emergency involving a baby or child. At Daisy First Aid we provide essential first aid skills to children’s activity providers like you, so you and your customers can be confident should the unexpected happen.

Digital Marketing

Activity Guide

Pebble News

You’ve ticked off the training and are launching your very own baby classes or courses, supporting people at one of the most vulnerable times of their lives. You do what you think you should: set up the Instagram account, order posters and tell everyone you know about your new venture… And then you wait. Your first few classes might have some interest – everyone loves to check out the new experience in their local town. But activities relating to pregnancy, birth and babies are unique. If you own one of these businesses, your marketing strategy needs to be unique too. Parents find themselves in a brand-new world where every new milestone in pregnancy changes their hopes and fears. Babies and their routines change rapidly too. It leaves activity providers and antenatal instructors in a difficult position – we need to be growing our audience constantly to attract new people in. 

Digital Marketing

Activity Providers

Pebble News

Welcome to Pebble’s guide to Photography for Nurseries and Kids Activity Suppliers. Why do we think high-quality photographs are important? They not only grab the attention of your ideal customers but they can showcase your offerings at a glance. A well-chosen photo can even establish trust by putting a friendly face to your business.

Digital Marketing

Activity Guide

Pebble News

When people think of content for websites, it is easy to immediately think of blogs, but there is a lot more to content creation than that. Broadly speaking, ‘content’ covers everything that you write for your website and your images and videos as well. Within this guide, you can learn about how to optimise your written content to rank well in search engines, and help people visiting your site to navigate your content.

Case Studies

Activity Guide

Pebble News

Ofsted is the regulatory body in England overseeing childcare services and education to ensure compliance with the Early Years Foundation Stage (EYFS).

Digital Marketing

Activity Providers

Pebble News

Whether you're a newcomer to the world of children's activities or fine-tuning your existing business structure, choosing a Limited Liability Partnership (LLP) is a strategic move that can significantly impact your playful venture. Setting up your children's activity business is like stepping into a giant playground of possibilities. In this guide, we're here to make the process as simple as child's play, holding your hand through the baby steps of LLP formation.

Digital Marketing

Activity Providers

Pebble News

Just like orchestrating the perfect playdate, understanding VAT exemption for your children's activity business can add an extra layer of fun to your venture. In this guide, we'll hold your hand as we explore the playful realms of VAT exemption and how it may or may not lead to the next exciting step – LLP formation.

Digital Marketing

Activity Guide

Pebble News

Having the right setup on Facebook and Instagram can really help drive more traffic to your website or your Pebble page. There are a few ways you can do this like linking directly from a story post, or using LinkTree on Instagram. But the simplest is just adding a button to link straight from your Facebook page to where parents and guardians can complete a booking. We’ve added a step-by-step guide below on how to add a booking link to your Facebook below.

Digital Marketing

Activity Guide

Pebble News

If you're a children’s activity provider trying to get the word out to parents and guardians about your awesome activities, having a strong online presence is key. With the rise of social media platforms like Instagram and TikTok, it has become increasingly important to provide a centralised hub for sharing important links. This is where Linktree comes in. Linktree is a powerful tool that allows you to consolidate multiple links into one place, providing your audience with easy access to all your important content and resources. This saves you the hassle of constantly updating your Instagram bio or other social media profiles with individual links. There is a free plan available, so you can create a user-friendly experience for your audience without spending a pound! Read on to learn how to use it.

Digital Marketing

Activity Guide

Pebble News

Email remains one of the most effective marketing channels for driving sales and engagement for children’s activities providers. But how do we get our audience on your email list in the first place? We don’t give out our phone numbers freely, and email can be the same. We need a compelling offer to entice the perfect audience to become subscribers. A lead magnet is a free asset or special deal offered to customers in exchange for their contact details. We can use a lead magnet to capture our ideal customers with a juicy offer, build a workflow that connects these emails into an email marketing platform, and convert them in their inbox by growing the know, like, and trust factor. A lead magnet could be a free trial, a discount code, VIP access, an activity sheet, templates, workbooks, and much more.

Digital Marketing

Activity Guide

Pebble News

In this brief guide, we delve into Email Marketing 101 with guest expert Tamara Holland from Dot & Stripe. She is an award-winning marketing consultant with over 20+ years of experience including as a franchisee for a messy play franchise.

Digital Marketing

Awareness

Pebble News

Welcome to Pebble’s guide on how to set up and optimise your Google Business Profile. We’ve delved into the initial set up, adding information about your business and how to make the most of Search, as well as how to know how many people have seen your profile, how many people called your business from your profile and what they searched for that led to your profile appearing in search results.

Digital Marketing

Awareness

Pebble News

Every time you search in Google there are hundreds of thousands, even millions of potential results that you could see. At its core, the internet is like a huge library and it’s Google’s job to hone these results down to what is likely to be the most useful results for you.