3 Reasons You Need a Lead Magnet in Your Children’s Activities Business

Email remains one of the most effective marketing channels for driving sales and engagement for children’s activities providers. But how do we get our audience on your email list in the first place? We don’t give out our phone numbers freely, and email can be the same. We need a compelling offer to entice the perfect audience to become subscribers. A lead magnet is a free asset or special deal offered to customers in exchange for their contact details. We can use a lead magnet to capture our ideal customers with a juicy offer, build a workflow that connects these emails into an email marketing platform, and convert them in their inbox by growing the know, like, and trust factor. A lead magnet could be a free trial, a discount code, VIP access, an activity sheet, templates, workbooks, and much more.

Here are 3 reasons you need a lead magnet in your activities business today:

1. You Can Build a Targeted List

Lead magnets are a great way to draw in your perfect customers. 

By creating a specific but enticing offer that speaks directly to your perfect customer persona and their needs, challenges, or pain points, you can filter out those who aren’t that interested in what you have to say or offer. You can even build different lead magnets for different audiences. 

For example, if you are trying to get your children’s activities session into schools and nurseries, your campaign would be very different from if you are targeting parents of under 5s for your classes. 

You then build a list of subscribers who have chosen to hear from you, and you can nurture them in your inbox with audience-specific messages.

2. You Can Establish Trust and Authority

A recent article from Campaign Monitor shared that ‘Channels that cultivate authenticity will help you build trust with your audience and increase the likelihood of building brand ambassadors out of your biggest fans.’ 

Email can help us do just that. 

A highly specific lead magnet can showcase your expertise and help support the subscribers' pain points. 

Providing value isn’t always just about offering a discount code or a free trial; we can use our email lead magnet to capture them with an offer that really speaks to them, their problems, and how you can help solve them. 

Once our audience is captured onto our list, we can then convert them with consistent emails sharing our expertise, latest news, or offers.

3. Outperform Social Media Using Less Time and Budget

Getting started with creating a lead magnet and email marketing system is very affordable. 

In fact, many email marketing platforms are free to get started, and you pay as the number of subscribers increases. 

A lead magnet also doesn’t have to be a complex tech setup. You can get set up and running very quickly, and once you have your lead magnet created, it can automatically drive leads and sales. Many email marketing platforms give you the functionality to build automated email campaigns and scheduled emails, so you can step away and focus on other elements of your business.

Email can also outperform social media on many key metrics like reach, click-throughs, conversions, and return on investment.

You also benefit from great marketing data to help you make better decisions about the future of your campaigns.

How to Get Started

Get thinking about the first lead magnet you'd create – if you're struggling for ideas, asking your current customers what they would find really valuable can help you get some initial thoughts.

Then get set up on an email platform that allows you to capture emails in exchange for that lead magnet, and make sure to create an email follow-up for new subscribers.

If you are ready to get started with email but would like some support, Tamara Holland from Dot & Stripe is on hand to help you get started. Tamara has ‘literally’ got her hands dirty - as a franchisee for a messy play franchise and also as a marketing director supporting the team. She is an award-winning marketing consultant with over 20+ years of experience. She will be hosting her next Capture & Convert program soon to teach you how to build an email campaign that lands you more children’s activities customers in 4 weeks. Pebble members will have an exclusive 10% discount code on the programme when paying in full. Use discount code PEBBLE.

Learn more about working with Tamara at www.dotstripe.co.uk or connect with her for lots of children's activities marketing tips on Instagram.