Email remains one of the most effective marketing channels for driving sales and engagement for children’s activities providers. But how do we get our audience on your email list in the first place? We don’t give out our phone numbers freely, and email can be the same. We need a compelling offer to entice the perfect audience to become subscribers. A lead magnet is a free asset or special deal offered to customers in exchange for their contact details. We can use a lead magnet to capture our ideal customers with a juicy offer, build a workflow that connects these emails into an email marketing platform, and convert them in their inbox by growing the know, like, and trust factor. A lead magnet could be a free trial, a discount code, VIP access, an activity sheet, templates, workbooks, and much more.

In this brief guide, we delve into Email Marketing 101 with guest expert Tamara Holland from Dot & Stripe. She is an award-winning marketing consultant with over 20+ years of experience including as a franchisee for a messy play franchise.