Case Studies

Alex Lumsden spent years embedded in academy-level youth football training — and got tired of the pressures that particular route can place on kids. Knowing there’s so much more to the self-development and life skills that football can offer, he wanted to move into community-centric football.

Maree Waller runs Musical Bumps Croydon, offering music sessions for babies, toddlers and preschoolers across her London neighbourhood. In her local church hall, nurseries, children’s centres and preschools, her sessions support language development through song and musical play. As children engage and happily sing along, their social and emotional development is supported, too.

Tennis has always been in Stephen Wright’s life: a talented player growing up, he started his coaching career aged 17 — and hasn’t stopped. “I don’t think I ever will, either,” he says. “As long as I’m still enjoying it, I’ll be doing a couple of hours on the court.” In fact, sportiness runs in the family. Stephen’s sisters Bethany and Sophie run The London Ballet Company, which is also loving life on Pebble.

Founded in 2014, Healthy Kidz is Northern Ireland’s leading physical activity coaching provider. “We’re here to help every child achieve their best possible state of wellbeing,” explains CEO Chris Cousens, through their flagship PE programmes, after-school clubs and holiday camps. “We run our programmes from 4 years old, and we see the knock-on effect of growing up healthily from that young age. Healthy kids become healthy adults, who have healthy families, who make healthy communities and a healthy society.”

Since 2013, Primary Education has been delivering quality PE sessions in schools across Essex and Hertfordshire. “We work with primary and secondary schools, running after-school and extracurricular sessions for them,” says Michael Richardson, the company’s Managing Director.

“MAMA.codes was born out of my experience as a parent, trying to navigate this new world of coding being on the school curriculum from age 5. And, having worked in digital and tech myself, trying to understand what that looks like for tiny children,” says Liane Katz, co-founder and CEO of the award-winning coding school for kids aged 3-13.

In 1993, María Torres Giron, CEO & Founder of Olé Spanish, arrived in England. The original plan was to stay for a year and perfect her language skills, rounding out the English-teaching degree she’d done in Spain. But plans have a habit of changing: María met a tall, charming young man. And now she’s been in the UK for 30 years.

Founded in 2010, The London Ballet Company was originally focused on providing performance opportunities for professional dancers. But the founder, Sophie Wright, soon saw chances to offer quality training earlier in dancers’ lives, launching holiday intensive programmes, an associates programme and a TLBC dance school in Wimbledon, London.

The Titans FA was founded in 2012 by Charlie Dainty, who recognised football’s power to teach more than technical skills. Coached right, it’s a framework to set kids up for life, too, teaching them social skills, teamwork and commitment, as well as encouraging self-confidence and a solid work ethic.

Happy Mandarin 快乐中文 is the brainchild of Karen Cheuk, a Cambridge-educated mother, ex-business consultant and entrepreneur. With her business now in its 9th year, and with growing demand for online and face to face classes, Karen has opted to invest in Pebble, an award-winning booking management software for children's activity providers.

Paul Wilcox, founder of children’s club We are Adventurers, spent his childhood climbing trees and building dens in the woods behind his house. His passion for the outdoors never waned and, in 2013, he launched his first We Are Adventurers session to a group of five children. Just over a decade later, more than 10,000 children a year attend sessions run by Paul and his carefully selected team. To reduce the burden of administration, and to ensure compliance with Ofsted requirements, Paul has recently signed up with Pebble, a software provider focused on simplifying the process of booking activities for children.

When Char Marland launched Cheshire Messy Play in January 2024, she had no idea how quickly the business would grow. Having signed up to Pebble from the outset, Char had the foundations in place to scale the business fast - quickly growing it from a few classes a week to a full-time business in a matter of months.

Rucksack music began its journey back in 1997. As a trained teacher, Amy Maguire was surprised by the lack of quality children’s activity groups in her area. Taking matters into her own hands, she started an informal music group in her local church hall. The concept was simple – a bold move away from soft, subtle baby music to an “organised chaos” approach, where children could follow their instincts, dance, bash and enjoy the music. In 2006, after attending Rucksack Music with her own daughter, Cathy Walker found herself slowly getting absorbed into the Rucksack family. Cathy explains, “I was in class one day with my daughter, and Amy wasn’t feeling great. I offered to step in, and soon found I was jumping on buses to cover classes in different areas of London. I loved it. There is nothing more gratifying than seeing the children enjoying shakers and swaying or stomping in the middle of the group. And we put a lot of effort into making it a great experience for the parents, too!”

The Pebble system integrates seamlessly with the Boogie Beat website, providing an online booking and payment portal which is tailored to the needs of the various users. Earlier this year, we welcomed Boogie Beat Movement and Music to the Pebble family. With a growing number of franchises, and demand coming from a range of different settings, Owner and Director Hannah Cavalier decided to team up with Pebble. The result is a better user experience, reduced admin and significant time savings.