You’ve ticked off the training and are launching your very own baby classes or courses, supporting people at one of the most vulnerable times of their lives. You do what you think you should: set up the Instagram account, order posters and tell everyone you know about your new venture… And then you wait. Your first few classes might have some interest – everyone loves to check out the new experience in their local town. But activities relating to pregnancy, birth and babies are unique. If you own one of these businesses, your marketing strategy needs to be unique too. Parents find themselves in a brand-new world where every new milestone in pregnancy changes their hopes and fears. Babies and their routines change rapidly too. It leaves activity providers and antenatal instructors in a difficult position – we need to be growing our audience constantly to attract new people in.